Keep a buyer inquiry moving

A buyer asks about a property while the agent is at another appointment. Capture the request and assign the next conversation so it stays connected to the buyer’s history.

Before you start

Use an authorized workspace with Form builder and Pipeline follow-up enabled in Plugins. Both start disabled. Choose who will review responses and own the resulting opportunities. A connected mailbox is needed only when you send a reply.

Explore the real estate workspace with fictional records. Use it to inspect the shared screens and simulated actions; configure real forms or provider connections in a workspace you control.

Work through this example

A fictional Hearthline buyer asks about two homes but can only view after work. The agent needs to narrow the request before proposing a visit.

Capture. Name, email, preferred area, budget range and viewing availability.

Decide. Record which property fits the buyer’s stated requirements and which details still need confirmation.

Hand off. Assign a next action to confirm the viewing options. Record the agreed appointment after availability is checked.

Complete the workflow

1. Include a name and usable email address so the reviewed response can be linked to a customer. Open Forms and create a draft called Property inquiry. Include contact email, property reference and preferred callback time.

2. Preview the form, save it and publish its share link. Submit one fictional example through that link before using it with customers.

3. Open Responses, review the example and accept the appropriate response into the pipeline. Check the matched contact instead of creating a second record for the same person.

4. Open the resulting opportunity in Pipeline. Record an owner and the next action: Confirm the buyer’s question and record the next conversation.

5. Enable and run Pipeline follow-up from Plugins. Use its findings to review stale opportunities or overdue next actions, then update the source record. The report itself does not send a message.

Check the result

The accepted response is represented in the pipeline with the correct customer context and a recorded next action. The follow-up report gives the owner a reason to inspect a record when its update or next action becomes overdue.

Adapt it for your business

Add property or listing records through a source extension; MLS access is a separate integration.

For a coded variation, use Build an extension and include this example’s decision, owner and completion check in your development brief. Keep customer identity and task history in the shared services.

What to check

If a response cannot be accepted, check for a usable email address and whether it was already reviewed. If the report is empty, inspect its coverage and the opportunity dates. To send a reply, open the conversation and verify the sender connection and recorded send result.

Plugins must be enabled for their operations to run. Hosted infrastructure and connected providers may have costs; AI conversations use your configured model. Keep each human decision required by the action’s policy, and verify the result in the source screen before relying on it.