For nonprofits
Fewer than one in five first-time donors ever gives a second gift. That is rarely about generosity. It is capacity: the thank-you and the second ask land on a team already at its limit. We build custom AI systems that steward every donor on time and in your voice, then run them for you.
100 first-time donors. 19 give again.
Fundraising Effectiveness Project, 2025
the arithmetic
FEP 2025
FEP 2025
Nonprofit AI Adoption, 2026
Nonprofit AI Adoption, 2026
Almost everyone has the technology. Almost nobody has the outcome. The gap is not the model. It is that no one is running it.
where it actually breaks
01
A first gift arrives on a Thursday. The thank-you goes out late, the impact update never gets written, and the second ask waits for a quarter that never has a spare week in it. The donor does not decide to leave. They are simply never spoken to again.
02
Almost every organization now has a tool with AI in the name. Very few report it changing what their team can actually finish. Software was never the missing piece. Somebody has to design the workflow, wire it to your donor data, and keep it running on the weeks everyone is underwater.
03
Grant reports have dates. Board packets have dates. Thanking a donor properly does not, so it is the work that slips first, every single time, on teams that are already carrying more than they have support for.
04
Retention gets recalculated by hand from spreadsheets that disagree. The figure in the deck does not match the figure in the database, so the conversation becomes about the data instead of about the strategy.
what we build and run
This is the sequence a single first-time donor moves through once the system is live. Your team writes the voice once and approves it. After that it runs whether or not anyone has capacity that week.
34 seconds
The gift is matched to the right supporter and a personal thank-you goes out in your voice, not a receipt.
Day 3
One short note about what the money did. No ask attached. This is the message almost nobody sends and it is the one that earns the second gift.
Day 30
A second ask timed to how this donor behaves, referencing the program they already funded.
Day 90
Donors who have given twice are invited to give monthly, where retention runs in the high seventies.
Always
A major gift signal, a complaint, or anything ambiguous stops the automation and goes to a person with the full history attached.
who we do this for
WORK+SHELTER
Delhi, India/Nonprofit with a manufacturing arm/All-volunteer staff
WORK+SHELTER employs and trains women in Delhi living in poverty, many of them survivors of domestic abuse. Paid work at fair wages, savings programs and interest-free loans, family counseling, English classes, and computer training. The nonprofit runs on volunteers, alongside a manufacturing business producing apparel, accessories, and reusable packaging.
Two organizations sharing one operation. Donors and customers, program outcomes and production orders, volunteers and staff, all tracked in different places by people giving their evenings to it.
What we built and run for them
Built for a team with no spare capacity at all, which is the condition this whole page is really about.
the fair questions
They should not, because the words are yours. Your team sets the voice and approves the templates once. The AI does the remembering, the matching, and the timing. It never invents a fact about your programs, and anything it is unsure about goes to a person instead of being guessed at.
Your data stays in your systems. We work alongside the CRM you already have rather than replacing it, every change is logged with who or what made it, and nothing is used to train a public model. Security is the sector's most cited AI concern and it should be.
That is the entire point. This is not software we hand over with a login and a training video. We build the system around your operations and then we run it, which is why it keeps working in the weeks your team has nothing left to give it.
Because it is aimed at the cheapest revenue you will ever raise. Keeping a donor you already have costs a fraction of finding a new one, and the second gift is the single conversion that turns a one-time giver into a long-term supporter.
start
Twenty minutes. We look at your own donor file, work out what a first-to-second gift improvement is actually worth to you in a year, and show you the sequence that gets it. You keep the plan whether or not you work with us.