PRODUCT STRATEGY · DATA SYSTEMS
Making conservation work legible enough to fund.
Field-friendly infrastructure for documenting, verifying, and translating real environmental work into evidence funders can use.
- Industry
- Conservation technology
- Role
- Product lead & co-originator
- Relationship
- Prior team work
- Period
- Product leadership
- Documented proof
- $49K in grants secured by the project
01 / Origin
The first version tried to solve too much.
Green Goods grew from an earlier GreenPill hackathon concept. The initial idea bundled environmental work, incentives, verification, and technical novelty together. The product became clearer when the team returned to the people doing the work and the evidence they could realistically capture.
02 / User
The user was not a blockchain user.
Initial users included scientists and gardeners in Brazil, often working with low bandwidth, shared devices, and Brazilian Portuguese. Wallets and infrastructure could not become another job. The field experience had to stay centered on the task.
The field model
Evidence starts where the work happens.
System model
Conceptual · not product UI
Field task
Real conservation work
Capture
Before · after · context
Operator review
Quality and meaning
Attestation
Verifiable record
Evidence
A funder can understand
The infrastructure supports trust while the field workflow stays simple.
03 / Analysis
Measuring the work was part of designing the product.
A conservation task needed a clear definition, before-and-after evidence, operator review, and a record funders could understand. The difficult work was deciding what counted as credible evidence without making the process unusable in the field.
04 / Experience
Simple above. Verifiable underneath.
The field worker captures the work. An operator reviews evidence and context. The infrastructure records an attestation behind the experience. Each layer has a distinct responsibility, so technical sophistication does not spill into the user's workflow.
Green Goods today
The product continues to develop.
These current screens show the direction of the product today. They are context, not a claim that every present feature belonged to the original engagement.
05 / Impact
Enough evidence to earn support.
The project received a $20,000 Octant Epoch 5 grant and a $29,000 ENS grant, totaling $49,000. Current product imagery is labeled Green Goods today because the project has continued to develop after the original product work.
What this carries forward
Complex technology should make the user's job simpler.
Relevant services
More selected work
More systems built around how the business works.
Have a similar constraint?
Tell us how the work runs today.
We will help determine whether the answer is AI, automation, better software, a simpler process, or something else.